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In this episode, we sit down with Yvette Martinez-Rea, Chief Operating Officer of Yext, a SaaS platform powering digital presence for some of the biggest brands in the world. Yvette brings more than two decades of operating experience across tech, gaming, media, and beauty — including senior leadership roles at Verizon, ESL Gaming North America, Yahoo, United Online, and Violet Grey. Yvette shares the unexpected loss that reshaped how she leads and why she now makes room for the hard stuff at work. We explore her "slow hire, fast fire" philosophy, the one word she always hires for, and why the best candidates are often already inside your organization.